Why New Hampshire homeowners should be cautious of using these “services”
I could very easily make this article a 3 word answer. DON’T USE THEM.
But that wouldn’t be helpful to you, the homeowner. So, let me give you a breakdown of how Home Advisor and Angie’s List or now known as Angi actually works (or doesn’t work as you are about to learn).
You the homeowner do a search on your computer “Roofing companies near me”.
At the top of your search you find Home Advisor and right below them Angi, right below them YELP. How did they get there? They pay a lot of money to be at the “top”.
So you do what most of us do on the internet you click, you fill out their form inquiring about roofing companies in your area. This marks the beginning of what I refer to as the ticket scalping of the service industry. You know the shady individuals that stand out front of TD Garden hollering about the tickets they have for sale.
Well, Angie’s List, Home Advisor, Yelp, and all of their cousins are outside the stadium. Except they have 1 ticket, YOU and they’ve photo copied your information and are prepared to sell 10 copies. You may not even be ready to purchase a roof, you may have just started your research. They don’t care. They’ve already started screaming “Roof for sale, roof for sale”.
Here is what happens on the backend of you putting your information in these systems.
Energy Shield of New Hampshire is signed up with Home Advisor to receive “leads” from them. So are 10 other companies in your service areas. You would think that Home Advisor would only share/sell your information to one company, us.
NOPE, they’ve got 10 tickets printed and they are going to sell all 10. That’s right. Home Advisor, Angi, Yelp, and all their cousins sell your information to as many individuals that will buy it. These companies pay between $40-$160 for your contact information.
There is no vetting done to ensure these contractors are reputable. As long as they can pay for your information, Home Advisor, Angie’s List, Yelp, and all the others will throw your information all over the place.
Yes, in the past we used such services to acquire new business. What we encountered was frustrated homeowners that normally don’t want to talk to us let alone have their roof inspected. These homeowners were in the beginning stages of conducting their research.
With all of this shared the recommendation for New Hampshire homeowners is to conduct your own research.
Start with a Google search
“Roofing companies near me”
Here is Energy Shield of New Hampshire’s Google profile so you can see what they look like.
Be aware of any postings that have “AD” in front of it. This means they, like Home Advisor, Angi, Yelp, and all their cousins are paying to be there.
Look at their Google reviews, click to their website and go through it. Look through several and make your own contacts to the ones you want to use.